This page presents a corporate video and a series of product videos featuring sofa manufacturer Simon Li. The project notes describe creative development and videos intended for the company website and Tmall product pages.
Behind the Filming
The corporate video was filmed over three days in summer. The footage shows several stages of sofa manufacturing, including leather testing and colour matching. During colour matching, the leather can blend closely with the reference card.
Thanks to everyone involved in the project.
Directed by Matt Clarke.
DOP: Jia Zi (Corporate Video); Ken Xu (Product Videos).
Feel free to explore more video examples in our work section.
Simon Li China Sofa Product Video
Simon Li China Sofa Product Video 2
Simon Li China Sofa Product Video 3
Established in 2011, [SIC] is the result of a 15-year partnership between producers Clark Wang and Matt Clarke (no relation). We set up Shoot in China to utilise the knowledge and experience gained from working with local and international production houses across China, with the aim of providing a higher-quality, better-value service for international clients.
Over the last decade, we’ve delivered more than 1,600 projects ranging from high-end TVCs, films and documentaries to one-day shoots, equipment rentals and logistical support for visiting crews.
Feel free to get in touch: [email protected]